Royal London launches new Stocks And Shares ISA
- The Royal London Stocks and Shares ISA includes a diverse range of investment options including its flagship Governed Range
- New ISA customers will benefit from Royal London’s ProfitShare initiative1
Royal London, the UK's largest mutual life, pensions and investment provider, has launched a new Stocks and Shares ISA.
The Royal London Stocks and Shares ISA will offer the same investment choices as its pension products, with customers being able to choose from a diverse range of investment options. Those options include the multi-asset Governed Range, which has a 16-year track record of delivering value and successful investment outcomes, managed by Royal London Asset Management.2
To enhance the customer experience, bespoke digital journeys have been built for the Royal London Stocks and Shares ISA, making it quick and simple for Royal London customers to apply for and manage their ISA. In addition, a comprehensive library of informative content and guides has been created to support both current and prospective customers – particularly those considering a stocks and shares ISA for the first time.
Recent research3 carried out by Royal London showed that 60% of current cash ISA holders would consider investing into a stocks and shares ISA if it offered the potential to outpace inflation. However, the findings also highlighted a significant knowledge gap, with one in four UK adults (25%) avoiding using a stocks and shares ISA due to a lack of understanding about how they work.
Commenting on the ISA, Jo Kite, chief customer officer at Royal London said:
"With heightened interest in ISA options and speculation about potential changes for UK savers, it's a pivotal time for Royal London, as the UK's largest mutual investment provider, to launch our new Stocks and Shares ISA. Offering the same range of investments as our award-winning pension offering, our new Stocks and Shares ISA allows customers to consolidate their savings in one place.
"Our research shows that many cash ISA holders would consider switching to a stocks and shares ISA to help their savings keep pace with inflation. But a lack of understanding remains a major barrier. That's why we’ve focused on providing clear, accessible guides and information – both online and within our application journey – to help customers make informed decisions on how a stocks and shares ISA can support their wider savings goals."
To find out more information about the Royal London Stocks and Shares ISA visit: Stocks & Shares ISA - Royal London
Notes to editors
- ProfitShare awards will be applied as at 1 April each year – and they'll be based on the value of clients' investments with us on that date. To qualify, clients' plans must be in force on 31 December the previous year and on the date the award is given.
- Governed Range: The Governed Range has a track record of delivering successful investment outcomes since 2009, demonstrating the resilience of the portfolios and Royal London Asset Management's expertise in managing portfolios through various economic, geopolitical and market events. The medium-term, balanced portfolio (Governed Portfolio Growth) has performed relative to the FTSE All-Share Index and ABI Mixed Investment 40-85 sector since launch. Source: Lipper, Royal London, as at 30 June 2025.
- Research carried out by Opinium for Royal London between April 3 and April 11 2025 with a sample of 4,000 UK adults. Results have been weighted to be nationally representative.
The Royal London Stocks and Shares ISA is available to new customers through advisers, and direct to existing workplace and individual pension customers.
For further information please contact:
Nicki Parry, PR Manager
- Email: nicki.parry@royallondon.com
- Mob: 07919 170 043
About Royal London
Royal London is the UK's largest customer-owned life, pensions, and investment company, and one of the top 30 mutuals globally*. With over 160 years of heritage and no external shareholders, we're able to take a long-term view, focusing on supporting better outcomes for our customers.
Today, Royal London looks after 8.4 million life and pension policies, with £212 billion of assets under management and over 5,000 colleagues**. In 2026, we shared £199 million of our profits with approximately 2.4 million eligible customers.
We invest in partnerships that reflect our values, including being the only Founding Partner of the first British & Irish Lions Women's Team, supporting women's and girls' rugby across grassroots and elite levels to help develop the next generation of players and coaches. All driven by our commitment to doing what's right for our customers.
Royal London works for you.
Discover more at royallondon.com.
*Based on total 2024 premium income. International Cooperative and Mutual Insurance Federation Global data, 2026.
**Figures quoted are as at 30 June 2026.
