Royal London launches Targeted Support service
- Targeted Support ISA service launches as a new digital offering, available via the Royal London mobile app
- Available to Royal London mobile app customers from today
Royal London, the UK's largest mutual life, pensions and investment provider, announces the launch of its Targeted Support ISA service.
This new digital offering is available to Royal London mobile app customers from today.
Royal London was the first business to receive regulatory permissions to launch a Targeted Support service, and has been involved from the outset through the industry working group, government engagement and the Financial Conduct Authority's (FCA) policy sprint.
The Targeted Support ISA service is designed to help customers understand how investing works and if investing is right for them. If it is, Royal London will provide a free investment recommendation designed to suit groups of people with similar goals and circumstances.
The service enables customers to take manageable steps today that can make a meaningful difference to their future finances. By encouraging positive behaviours and timely action, the service plays an important role in helping people to build financial resilience over the long term, alongside their workplace pension as they prepare for retirement.
Commenting, Ben Hampton, CEO of Advice at Royal London said:
"Innovation should be used to genuinely improve people’s financial outcomes, not add complexity. Our Targeted Support ISA service applies behavioural principles to help people make better, more confident investing decisions, building positive habits and helping customers act with confidence.
"For many, this ISA journey will be an important step towards building long‑term financial resilience and, ultimately, a more secure retirement."
This launch marks an important moment for Royal London, using technology to help more people take better financial decisions in an engaging and accessible way, while ensuring what it delivers is right for customers and rooted in its mutual mindset.
Royal London's research shows that, when people receive financial advice, they view it as providing good or excellent value for money. However, with only 9% of individuals paying for full regulated financial advice,* this leaves the vast majority of people navigating complex financial decisions on their own. The introduction of Targeted Support represents a promising avenue to address this gap, enabling broader access to a new form of financial help. Royal London’s own modelling shows it could benefit 40% of UK adults.**
* The Lang Cat advice gap report 2025 – Royal London for advisers
** Based on modelling of 21.5 million people set to benefit from Targeted Support, and UK adult population of 55 million.
For further information please contact:
Lora Coventry, Senior PR Strategy Manager
- Email: lora.coventry@royallondon.com
- Mob: 07919 170673
About Royal London
Royal London is the largest mutual life, pensions and investment company in the UK, and in the top 30 mutuals globally*, with assets under management of £199bn, 8.5 million policies in force and over 5,000 employees. Figures quoted are as at 31 December 2025.
Royal London supports partnerships aligned to its values as a purpose-driven, modern mutual. This includes our work as the only Founding Partner of the first British & Irish Lions Women's Team, where we are investing in women's and girls' rugby across both grassroots and elite levels to support the development of the next generation of players and coaches.
Learn more at royallondon.com.
*Based on total 2022 premium income. ICMIF Global 500, 2024
About Targeted Support
Targeted Support provides group‑based recommendations using limited information provided by the customer and guides them through simple, in‑the‑moment decisions about their pension or investments. It complements, rather than replaces, individualised financial advice.
