We form powerful partnerships in sport to create opportunities and accelerate change at local community to high-performance level. Our aim is to level the playing field for current participants and for the next generation, helping to protect today and invest in tomorrow.

British & Irish Lions Women’s Founding Partner

Get ready for the ground breaking British & Irish Lions Women’s Tour to New Zealand in 2027. As Founding Partner, we couldn’t be prouder to be on this journey to reshape the future of women’s rugby. If you thought you knew what a Lion looked like, think again!

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£3 million Levelling the Playing Field Grant

As part of our Lions Women’s partnership, we’re investing £1 million per year in player development pathways in each of The British & Irish Lions four constituent unions. The purpose of this grant is to help develop more players and coaches capable of being selected, and a more balanced team, for the inaugural Lions Women’s Tour.

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Royal London Lions Women Engagement Day

We’re investing in an annual gathering of current and future star players and coaches from across the four Home Unions and asking them to help build and define the Lions Women’s programme, something that has not been done before.

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Championing Women and Girls’ Rugby Award

We're also investing in women and girls’ grassroots rugby across the UK and Ireland in the run up to the 2027 Tour. We're providing an award and funding to four clubs per year to reward the good work being done and help fund development initiatives, to support women and girls’ rugby within local communities.

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Investing in tomorrow through the Lions Women’s Feasibility Study

In 2021, we collaborated with the Lions to fund a study to investigate if a British & Irish Lions Women’s team could be formed. Excitingly, the study concluded with positive findings which led to the creation of the historic inaugural Lions Women’s Tour.

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Our ambassadors

Shaunagh Brown

Shaunagh has been a Royal London ambassador since 2021, when she was a member of the Lions Women’s Feasibility Study steering group. She was one of the first full time professional rugby players, playing for Harlequins and has 30 caps for England. Now having retired from playing, Shaunagh is using her growing media profile to promote women’s sport and inspire others to.

Aoibheann Reilly

Aoibheann Reilly is an Ireland XV and Sevens International and qualified sports scientist who shares our passion for women’s sport. Aoibheann has rugby in her blood and plays domestically as scrum half for Connacht. Her Ireland debut came in the senior women’s starting XV in 2022. She started every game in the Guinness Women’s Six Nations in 2024 playing a key role in securing Ireland’s qualification for the 2025 World Cup.​

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