Our Purpose shapes everything we do

Royal London is a purpose-driven mutual. Our Purpose ‘Protecting today, investing in tomorrow. Together we are mutually responsible’ is who we are and why we exist as an organisation. It defines the impact we want to have on the world, for our customers and for society.

Protecting today, investing in tomorrow. Together we are mutually responsible.

By using our mutuality for good we are focused on achieving three positive outcomes

Helping build financial resilience

We help build the financial resilience of customers and support those in wider society.

Read more  about Helping build financial resilience

Moving fairly to a sustainable world

We use our position as a responsible investor to imagine, invest, engage and influence progress on wider social priorities.

Read more  about Moving fairly to a sustainable world

Strengthening the mutual choice for customers

We will continue to be the leading advocate of mutuality in our sector.

Read more  about Strengthening the mutual choice for customers

An insight-led, modern mutual growing sustainably by deepening customer relationships.

Through a clear strategy, underpinned by our Purpose, we create value for the benefit of our stakeholders.

  • We generate value for members, customers and wider society. Not shareholders.
  • We use our profits to improve our propositions and services for customers and financial advisers, to maintain our financial strength and to support social impact initiatives.
  • We also share profits with eligible customers.
  • Data-led, digitally nimble

    We are a ‘digital-first’ organisation and use data to improve our customer offer.

  • Broader solutions

    We offer a range of high-quality solutions to meet customers’ needs.

  • Mutually valued relationships

    We ensure our relationship with customers can last for the rest of their lives.

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Our 2022 Annual Report

How we create and deliver value. Through a clear strategy, underpinned by our Purpose, we create value for the benefit of our stakeholders.

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