Our Purpose shapes everything we do
Royal London is a purpose-driven mutual. Our Purpose ‘Protecting today, investing in tomorrow. Together we are mutually responsible’ is who we are and why we exist as an organisation. It defines the impact we want to have on the world, for our customers and for society.
Protecting today, investing in tomorrow. Together we are mutually responsible.
By using our mutuality for good we are focused on achieving three positive outcomes
Helping build financial resilience
We help build the financial resilience of customers and support those in wider society.
Moving fairly to a sustainable world
We use our position as a responsible investor to imagine, invest, engage and influence progress on wider social priorities.
Strengthening the mutual choice for customers
We will continue to be the leading advocate of mutuality in our sector.
An insight-led, modern mutual growing sustainably by deepening customer relationships.
Through a clear strategy, underpinned by our Purpose, we create value for the benefit of our stakeholders.
- We generate value for members, customers and wider society. Not shareholders.
- We use our profits to improve our propositions and services for customers and financial advisers, to maintain our financial strength and to support social impact initiatives.
- We also share profits with eligible customers.
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Data-led, digitally nimble
We are a ‘digital-first’ organisation and use data to improve our customer offer.
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Broader solutions
We offer a range of high-quality solutions to meet customers’ needs.
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Mutually valued relationships
We ensure our relationship with customers can last for the rest of their lives.
