Our Purpose shapes everything we do
Our Purpose - ‘Protecting today, investing in tomorrow. Together we are mutually responsible.’ - is who we are and why we exist as an organisation. It drives our strategy, shapes our culture and informs our long-term response to trends that influence members, customers, intermediaries and society.
Protecting today, investing in tomorrow. Together we are mutually responsible.
Our Purpose sets out the positive outcomes we want to achieve:
Helping build financial resilience
We help build the financial resilience of customers and support those in wider society.
Playing our part in moving fairly to a sustainable world
We continue to champion a 'just transition' to a low-carbon economy.
Strengthening the mutual choice for customers
We will continue to be the leading advocate of mutuality in our sector.
Our strategy
We are committed to our strategy of being ‘an insight-led, modern mutual growing sustainably by deepening customer relationships’.
Our strategy is informed by the trends that shape our customers’ changing needs. Through a clear strategy, driven by our Purpose, we focus on delivering good outcomes for members, customers and wider society.
