Royal London receives regulatory approval to deliver Targeted Support
- Royal London is one of the first providers to receive approval to vary its permission to deliver Targeted Support
- Royal London modelling shows that 21.5 million people in the UK need Targeted Support
Royal London, the UK's largest mutual life, pensions and investment provider, today announces it has received regulatory approval to deliver Targeted Support – a new form of regulated financial help.
Involved from the outset via the industry working group, government engagement and the Financial Conduct Authority's (FCA) policy sprint, Royal London has played a leading role shaping and delivering Targeted Support and is now one of the first businesses to receive regulatory permissions to launch.
Commenting, Ben Hampton, CEO of Advice at Royal London said:
"From the start, we've worked closely with the FCA to help design a framework that allows innovation to flourish while maintaining strong consumer protections, empowering millions of people to take better financial decisions.
"Our investment in technology and digital capability means we will deliver Targeted Support in a way that is scalable, responsive and rooted in good customer outcomes. The regime creates a sliding scale of help, allowing people to access different levels of support depending on their needs, and at moments that really matter."
Targeted Support is designed to complement, not replace, fully individualised financial advice. For many people, it will act as a bridge, helping them make better decisions today, while building confidence and engagement that may lead to individual advice in the future.
Royal London modelling shows that 21.5 million people in the UK could benefit from Targeted Support, highlighting the scale of unmet need.
Ben Hampton added:
"Being customer-owned means Royal London prioritises long-term financial sustainability over short-term shareholder returns – and can take a fundamentally different approach. Purely driven by the best interests of our customers, we're ideally positioned to deliver meaningful, accessible, and impactful Targeted Support in a responsible and effective way – at scale."
Royal London is defining and shaping how Targeted Support builds its customers' financial resilience and will share further detail on the scope of its Targeted Support offering in due course.
Notes to editors
Written notice was received on Thursday 2 April 2026 from the Prudential Regulation Authority (PRA), and the application has been approved with the consent of the FCA.
For further information please contact:
Lora Coventry, Senior PR Strategy Manager
- Email: lora.coventry@royallondon.com
- Mob: 07919 170673
About Royal London
Royal London is the UK's largest customer-owned life, pensions, and investment company, and one of the top 30 mutuals globally*. With over 160 years of heritage and no external shareholders, we're able to take a long-term view, focusing on supporting better outcomes for our customers.
Today, Royal London looks after 8.4 million life and pension policies, with £212 billion of assets under management and over 5,000 colleagues**. In 2026, we shared £199 million of our profits with approximately 2.4 million eligible customers.
We invest in partnerships that reflect our values, including being the only Founding Partner of the first British & Irish Lions Women's Team, supporting women's and girls' rugby across grassroots and elite levels to help develop the next generation of players and coaches. All driven by our commitment to doing what's right for our customers.
Royal London works for you.
Discover more at royallondon.com.
*Based on total 2024 premium income. International Cooperative and Mutual Insurance Federation Global data, 2026.
**Figures quoted are as at 30 June 2026.
