How financial advice can help you

Financial advice isn't just for the rich and famous. Financial advisers can advise you on lots of money matters, from pensions and investments to life insurance for your mortgage. Our Consumer Finance Specialist Sarah Pennells talks through the importance of getting financial advice and how it could benefit you.

And once you're ready to start looking, we can show you where to find a financial adviser.

Advisers may charge for their services although they should agree any fees with you upfront.


You may have thought about taking financial advice, but been unsure about how it might benefit you. Or maybe you’re unsure about what a financial adviser does.

So in this short video, I’ll explain what a financial adviser does and how to find one.

A financial adviser can help you in several ways. They can understand your needs by building up a picture of your overall personal financial circumstances and agreeing with you the areas you should prioritise.

They can discuss potential solutions - considering which products could be right for you.

A financial adviser can highlight pros and cons - they’ll make you aware of how the products differ - because they’re not all the same.

And finally an adviser can make a recommendation. This will be tailored to your needs, making sure you get the right balance between what you can afford and the quality of products you need.

There are two different types of financial adviser - and it’s important to understand the difference between them.

Independent financial advisers, or IFAs, are able to consider all types of products from firms across the whole market when making their recommendations.

Restricted advisers are limited to certain types of products or certain providers they can choose from.

If you’re in the market for a financial adviser, then there’s a number of directories you can use to search for one. But however you find an adviser, it’s important to check they’re listed on the Financial Conduct Authority’s register. You can find this at

Why get financial advice?

Personalised advice

An advisor will consider all your options to make sure the products they recommend suit your individual needs.

Peace of mind

Talking to a financial adviser can help you feel more financially secure when you make the most of their knowledge and experience.

Stay on track

An adviser will keep an eye on short-term decisions but also look after things in the long run as your circumstances change.

Make the most of your money

If you're not ready for financial advice, we have lots of information and resources that are designed to help you.

Our guides are packed with hints and tips like things to consider when approaching retirement or how to cut your bills when money is tighter than normal.

We also have a financial guidance service for our workplace pension customers who are close to retirement but don’t have a financial adviser. Our wellbeing service provides information and guidance on a wide range of issues to help you make the most of your pension savings. And it's available to our workplace pension customers at no extra cost. Our State Pension guide explains how the State Pension works and how you can find out what you may get at retirement. 

Your pension savings need to last a long time so it’s important you’re making the right choices. How will you withdraw your money? How much will you take? And when?

With flexible access, or pension drawdown, if you take too much money, live longer than expected or investments don’t perform as well as you’d hoped, you could run out of money before you die. There are also tax implications to consider, as well as limits on how much you can continue to pay into your pension if you decide to get a part-time job in retirement.

A financial adviser can advise you on the best options available to you before you make any decisions.

The cost of living crisis

The UK is facing a cost of living crisis where the price of essential goods is increasing faster than household incomes. While we might not be able to predict or control what's happening in the world, we can help you to understand what these changes mean for you and your finances.

We have a range of guides to help you make the most of your money, and our articles can show you how you can brush up your knowledge and manage your money better during these challenging times