Why Royal London?
We’ve proudly served our customers for more than 160 years, stretching all the way back to our founding in 1861 as a member-owned Friendly Society.
We now handle 8.6 million life and pension policies and manage £181 billion1 of our customers’ assets as we aim to help them achieve their investment goals.
1 As at 30 June 2025.
Royal London is proudly customer-owned
At Royal London, we’re a mutual organisation. That means we don’t just run our business with our customers in mind – they’re at the heart of everything we do because we’re customer owned.
Certain products give our customers membership to Royal London. Members can vote in our Annual General Meeting to have their say in how we run our business.
Royal London is one of the 30 largest mutual and cooperative insurers globally and is the UK's largest mutual life, pensions and investments provider.2
2 Based on total 2022 premium income. ICMIF Global 500, 2024.
Our Purpose
'Protecting today, investing in tomorrow. Together we are mutually responsible.' That is our Purpose and it shapes everything we do. It guides our strategy and sets out the positive outcomes we want to achieve:
- Helping build financial resilience
- Playing our part in moving fairly to a sustainable world
- Strengthening the mutual choice for customers.
Protecting today
Through our range of financial products, we help customers to save and invest for the future, as well as to protect themselves and their families against potential life shocks. Our range of insurance products help to plan for the unexpected so customers can protect themselves, their families and their lifestyles against life's shocks.
Investing in tomorrow
Driven by our Purpose, we look to act and invest responsibly. That’s why we're transparent about where your money is invested and how we’re using it to have an impact on the world around us.
Together we’re mutually responsible
As an investor entrusted with overseeing £181 billion of customers’ assets, we’re committed to playing our part in helping build financial resilience and influencing real-world change that’s in the interests of our members, customers and society.
Our investment beliefs
Our investment beliefs guide how we invest. Alongside other considerations, they include how we think about responsible investment and stewardship in our investments.
- Focus on customers - Our customers want to know where their money is invested and the impact it has on the world around them.
- Future - The best future for our customers is one where we collectively achieve the goals of the Paris Agreement.
- Climate - Actions taken up to 2030 will determine the shape of the century to come. Read more about our climate strategy.
- Stewardship - We should act as a responsible steward of what we invest in on behalf of our customers.
- Engage - Change is best driven by being an active owner and engaging with companies where there are issues to be addressed.
- Investment style - We recognise that the appropriate investment style for a region, asset class, sector or theme may change over time.
Our responsible business approach
ProfitShare: when we do well, our members do well
ProfitShare is just one way our members benefit from our mutuality. When we do well, we aim to boost their investments by adding a share of our profits to their plan each year.
Although there’s no guarantee we’ll be able to award ProfitShare every year, when we can the amount is based on the value of eligible Royal London investments on the date ProfitShare is awarded.
Social impact
As a mutual, it’s important to us that we help customers build the financial resilience they need. But it’s something we’re so passionate about that we also work with external partners to help achieve this in wider society.
We’re proud of these partnerships, which include charities Cancer Research UK and Turn2us. Meanwhile, our Changemakers Programme supports innovative social enterprises to scale and grow.
It’s all part of our Purpose and strategy to take a longer-term view to help deliver positive change for our members, customers and their families. The social impact work we do aims to drive meaningful change by helping improve financial resilience among those needing it most.
Find out about our social impact work
Choosing Royal London
If you like the sound of who we are and the way we do things, we offer a range of investment options. Discover more about these below and consider finding a financial adviser for advice on whether our investment options could be right for you.