Protecting today
We all face shocks at one point or another – from being made redundant or coping with an illness, to losing a loved one. These events can often have a big impact on our finances and, particularly for those who are financially vulnerable, can turn quickly into a crisis.
What we’ve achieved together
Since 2021, in partnership we have:
- donated and raised over £1.4m
- supported approximately 225,000 people to access vital support through the Turn2us helpline
- launched a campaign to promote the Turn2us Personal Independence Payment (PIP) Helper – an online tool that helps those entitled to a PIP to manage their application
- collaborated on two campaigns to encourage older people to claim Pension Credit.
With our combined commitment to making sure people can survive the impact of a life changing event, we are well placed to bring about meaningful change.
Thomas Lawson, Chief Executive at Turn2us
Our future goals
Since our partnership launched, it has helped provide essential support to hundreds of thousands of people when they needed it most. However, we know that building financial resilience also requires longer-term action.
Between now and 2027, we will continue to work together to normalise what it means to ask for support – and help to break the stigma that can discourage many in financial insecurity from doing so.
Together we will:
- Challenge perceptions – collaborate on research and campaigns to help shift perceptions and normalise accessing financial guidance and support.
- Increase take-up of support – help to develop a collaborative advice network that enables individuals to receive the most appropriate, tailored and expert support in times of need.
- Share learnings – share insights and tangible recommendations with other businesses, so that our wider industry can encourage positive change.
Take the Credit
In 2024, we were proud to launch our ‘Take The Credit’ campaign, in collaboration with our partners Turn2us and Pocket Power. The goal was to increase financial security for people of pensions age over winter, by encouraging them to check their eligibility for Pension Credit and to apply for additional support.
At the time the campaign began, there were up to 800,000 people in the UK potentially missing out on Pension Credit.
The campaign aimed to raise awareness and provide practical support to help put money back in pensioners’ pockets. It received widespread media coverage with a potential reach of 42 million people.
The campaign directly drove 820 benefits calculations, unlocking an estimated £598,000 in additional annualised financial support.
We also worked in collaboration with social media content creators to amplify the campaign, which led to over 1,400 people visiting the Turn2us website for information and support.
Through our Social Enterprise partner, Pocket Power, pensioners were able to access additional services. Pocket Power provides free, confidential calls offering guidance to help people maximise their incomes, with each call identifying an average of £219 in savings.
In one case, the service identified that a caller could save over £1,800 a year by applying for Pension Credit and the Winter Fuel Payment. The service also identified that the caller was eligible for a water social tariff that would save them 50% on their monthly water bills.