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Our partnerships

At Royal London, we’re proud partners of the England and Wales Cricket Board and Edinburgh Zoo.

purple cricket ball

Our cricket partnership

We’re proud sponsors of the England and Wales Cricket Board (ECB) and have been since 2014.

The quintessentially British game is one of the most popular sports on the planet, linking grassroots communities in a common love of the game and it’s values. Integrity and individuality are important to Royal London too, which is why we’re proud to help the ECB bring one day cricket to players and fans at an international and domestic level.

Our multi-year deal makes us title sponsors of England Women’s and Men’s international one day cricket, known as the Royal London Series. And we also support one day domestic cricket in the Royal London Cup and the Royal London Club Championship. Helping to support the development of the fifty-over game nationwide from a local community level through to international.

Royal London brand pelican

Our pelican partnership

Given our affinity for our own pelican, Gilbert, it seemed only fitting that we should get involved with a pelican colony in the UK. Pelicans have served as a heraldic symbol of generosity for centuries and have a royal past. Pelicans represent the role of 'provider', and have been a symbol of generosity for centuries. This, along with their royal connection, makes them the perfect partner for Royal London.

Royal Zoological Society of Scotland

In keeping with our penchant for pelicans, we’ve also partnered with the Royal Zoological Society of Scotland (RZSS) to look after the colony in Edinburgh Zoo.

This partnership helps to fund the society’s conservation work for the Eastern White, the second largest species of the eight pelican in the world. You can visit the Eastern White Pelican walkthrough exhibit and view the resident flock up close, while learning about the work being done on population studies alongside other projects to help secure natural habitats which are currently suffering from environmental issues such as over-fishing and flooding.

Psst! Heading to the Eastern White Pelican Walkthrough? Aim to pay the pelicans a visit around mid-morning or mid-afternoon to see them up close during feeding.

Eastern White Pelican Walkthrough

Did you know?

  • Pelicans arrived in St James’s Park, London in 1664 as a gift from a Russian Ambassador to King Charles II 
  • In the wild, pelicans can be found in natural habitats ranging from southern Europe to Africa 
  • Their wingspan ranges from 226-360cm – the second longest of all living birds after Great Albatrosses! 
  • The break of the male pelican grows in a long, downwards arc, while females have shorter, straighter beaks 
  • The male pelicans are bigger than females – males can weigh up to 15kg, while an adult female can weigh between 5kg to 9kg