Counting down to the Consumer Duty – a fifth of advisers unaware of new regulation

Published  05 May 2022
   5 min read
  • Eight in 10 advisers feel they are well prepared for the Financial Conduct Authority’s (FCA) Consumer Duty legislation
  • Surprisingly, given the ‘fundamental shift’ in regulation, a quarter (27%) don’t feel they need to make any changes to their business practice to fully comply
  • However, of more concern is that a fifth (19%) of advisers admit to being in the dark about regulation coming into force in less than 12 months 

According to research carried out by mutual insurer, Royal London, eight in 10 (80%) advisers feel they are well prepared for the introduction of new standards of customer care, as part of the FCA’s Consumer Duty Guidance. Of those, half (53%) believe they will only need to make small changes to their business to comply.

The new rules and guidance are due to be published by 31 July 2022, with all firms needing to be fully compliant by April 2023.

The legislation will deliver a ‘fundamental shift’ in the approach to regulation by raising the bar on delivering good outcomes for customers. It is perhaps surprising then that a quarter of advisers (27%) aren’t considering making any changes. At the other end of the scale, a very small group of advisers (2%) anticipate making significant levels of change.

Of more concern though, is that one in five advisers (19%) say they haven’t heard of the new Consumer Duty and therefore won’t have considered the level of change they may or may not need to make.

Meeting the deadline

The scale and breadth of the regulator’s ambition may mean some advisers face a significant undertaking. Encouragingly though, seven in 10 (70%) advisers embracing the regulation and making changes to adapt are confident they’ll meet the deadline. Only 8% harbour any concerns about the timings.

Business areas advisers expect to review or change

Advisers said that ‘processes that help to shape client recommendations’ (33%) was the business area they were most likely to review or change in light of the Consumer Duty legislation. That was followed by ‘adviser to client communications’ (31%) and ‘adviser to client service’ (29%).

Who advisers will turn to for support

When preparing for the implementation of the new Consumer Duty, around half of advisers (48%) said they would look to their network for help, closely followed by providers according to two fifths (42%) of advisers. A quarter (24%) said they’d look to the FCA for support, 4% the Government, while one in 10 (12%) advisers said they were confident they could manage themselves without help.

Jamie Jenkins, director of policy at Royal London, said:

“Advisers are undoubtedly well placed to understand customer outcomes, and it’s reassuring to see that most advisers expect their business to comply with the Duty on time. 

“What is of concern is the number of advisers who are either unaware of the new rules coming into force, have yet to read the consultation paper or don’t believe it will add any value to consumer outcomes.

“It’s encouraging to see that many advice firms will turn to their network or provider for help, collaborating to deliver good outcomes for their clients.”



Notes to Editors

  1. Royal London commissioned a survey by Opinium between 1 and 12 April 2022 with a sample of 200 UK financial advisers.
  2. Research can be found on our adviser site here

For further information please contact:

Neil Cameron, PR Manager

About Royal London

Royal London is the largest mutual life, pensions and investment company in the UK, with assets under management of £147 billion, 8.7 million policies in force and 4,232 employees. Figures quoted are as at 31 December 2022. 

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