Royal London receives regulatory approval to deliver Targeted Support

Published  07 April 2026
   2 min read
  • Royal London is one of the first providers to receive approval to vary its permission to deliver Targeted Support
  • Royal London modelling shows that 21.5 million people in the UK need Targeted Support

Royal London, the UK's largest mutual life, pensions and investment provider, today announces it has received regulatory approval to deliver Targeted Support – a new form of regulated financial help.

Involved from the outset via the industry working group, government engagement and the Financial Conduct Authority's (FCA) policy sprint, Royal London has played a leading role shaping and delivering Targeted Support and is now one of the first businesses to receive regulatory permissions to launch.

Commenting, Ben Hampton, CEO of Advice at Royal London said:

"From the start, we've worked closely with the FCA to help design a framework that allows innovation to flourish while maintaining strong consumer protections, empowering millions of people to take better financial decisions.

"Our investment in technology and digital capability means we will deliver Targeted Support in a way that is scalable, responsive and rooted in good customer outcomes. The regime creates a sliding scale of help, allowing people to access different levels of support depending on their needs, and at moments that really matter."

Targeted Support is designed to complement, not replace, fully individualised financial advice. For many people, it will act as a bridge, helping them make better decisions today, while building confidence and engagement that may lead to individual advice in the future.

Royal London modelling shows that 21.5 million people in the UK could benefit from Targeted Support, highlighting the scale of unmet need.

Ben Hampton added:

"Being customer-owned means Royal London prioritises long-term financial sustainability over short-term shareholder returns – and can take a fundamentally different approach. Purely driven by the best interests of our customers, we're ideally positioned to deliver meaningful, accessible, and impactful Targeted Support in a responsible and effective way – at scale."

Royal London is defining and shaping how Targeted Support builds its customers' financial resilience and will share further detail on the scope of its Targeted Support offering in due course.

Notes to editors

Written notice was received on Thursday 2 April 2026 from the Prudential Regulation Authority (PRA), and the application has been approved with the consent of the FCA.

For further information please contact:

Lora Coventry, Senior PR Strategy Manager

About Royal London

Royal London is the largest mutual life, pensions and investment company in the UK, and in the top 30 mutuals globally*, with assets under management of £199bn, 8.5 million policies in force and over 5,000 employees. Figures quoted are as at 31 December 2025.

Royal London supports partnerships aligned to its values as a purpose-driven, modern mutual. This includes our work as the only Founding Partner of the first British & Irish Lions Women's Team, where we are investing in women's and girls' rugby across both grassroots and elite levels to support the development of the next generation of players and coaches.  

Learn more at royallondon.com.

*Based on total 2022 premium income. ICMIF Global 500, 2024

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