Pelicans have been a symbol of generosity for centuries and have a royal past, having been used by numerous kings and queens throughout history. In 1664 a Russian ambassador gifted a pelican to King Charles II, which was then introduced to St. James’s Park in London, and pelicans have resided there ever since.
Proud and dignified creatures, pelicans represent the role of ‘provider’. And Gilbert, meaning trusted friend, has a friendly, contemporary character and a gregarious and nurturing personality. This, along with the royal connection, makes him a perfect partner for Royal London and our key values of empowerment, trust, collaboration and achievement.