Cookie (and similar technologies) Policy

While we're partial to a cuppa and a biscuit here at Royal London, this page isn't about those cookies; instead, this policy explains what HTTP cookies and similar technologies are, why we use them, and how you can manage their use.

Last reviewed: 10/09/2019

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or your mobile device when you visit our website.

Cookies are useful because they help us to enable you to have a better website experience. They allow us to recognise your device (e.g. your laptop or mobile device) so that we can tailor your experience of our website. You can find out more about cookies at

Why do we use cookies and similar technologies?

Cookies do lots of different jobs on this website, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, letting us analyse how well our website is performing, and improving your experience. They also help ensure that adverts you see whilst you are on our website and other websites are more relevant to you and your interests.

What information do they collect?

Cookies collect information about your browser and browsing session, such as:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
  • The Local Storage technology will store technical and personal information about your session to enable you to securely retrieve your quote.

First and third party cookies

First-party cookies are cookies that belong to us; third-party cookies are cookies that another party places on your device through our Service. Third-party cookies may be placed on your device by someone providing a service for us, for example to help us understand how our service is being used.

How long will cookies stay on my device?

The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

Please note; this process varies for the Local Storage technology as noted below.

What types of cookies do we use?

We want you to understand the different types of cookies that we use on our website. Some of these cookies are essential to the operation of our website. Others are not essential, but help to improve our website by collecting user information, or try and improve your experience of our website by remembering your choices. We also use cookies which collect information about your browsing habits in order to try and display advertising which is relevant to you and your interests. If you have opted out of the use of cookies, we only store one permanent 'functionality’ cookie which tells us that you wish to opt out of use of any other cookies. The type of cookies used on this website can be placed into 1 of 4 categories:

Strictly necessary cookies.

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services, and help ensure the content of the pages you request load quickly. Without these cookies, services that you have asked for cannot be provided. We want you to understand these essential cookies, and why we use them, but your consent is not required for us to use them on our website as we use these cookies only to provide you with services that you have requested.

We use the following strictly necessary cookies:


Cookie Name Cookie Purpose More Information
ASP.NET_SessionId This is a cookie used to track activity when in transactional sites and is imperative for functionality. There could be one or more of these cookies in place.

First party,

RLConsumerSessionCookie This is a cookie used to track the user’s session when in transactional sites and is imperative for the functionality. There could be one or more of these cookies in place. First party. Non-persistent
__cfduid The __cfduid cookie is used to identify a user and apply the appropriate security settings.

Third party. Persistent.

Please see Cloudfare for more details.

ARRAffinity  This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing which makes sure the pages requested by visitors are routed to the same server in any browsing session. Third party. Session.

When a load balancer first receives a request from a client, it routes the request to a target and generates a cookie to include in the response to the client. 


Third party. Session.

Please see Amazon for more details.

Vuid Vimeo’s embeddable video player uses first-party cookies that we (Vimeo) consider essential to the video player experience.

First party. Persistent.

Please see Vimeo for more details

rlnba This Cookie captures information on the age range of the potential customer/user to help confirm that the Product is viable.  First party. Session

Analytical/performance cookies.

These are cookies that collect information about how visitors use our website which allow us to recognise and count the number of visitors and to see where our visitors have come from and how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. This site uses Google Analytics Demographics and Interest Reporting, which is based on Google Display Advertising. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings form at

We use the data provided by this service (such as age, gender and interests) to better understand our website audience and tune our communications appropriately.

We use the following analytical / performance cookies:


Cookie Name Cookie Purpose More Information

Google Analytics





_gat_mm_<random unique character string>



These cookies are used to collect information about how visitors use our website. The cookies collect information; including the number of visitors to the website, where visitors have come to the website from and the pages they visit



This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to.


Used to distinguish users.

First and Third party cookies.
Please see Google's privacy policy for more details.

First party. Persistent

Third party. Persistent, 24 hours






These cookies are used to set surveys to collect feedback and/or to track engagement and activity.

The current state of any survey the user has viewed or interacted with.

Timestamps and the number of views.

An anonymous identity to associate responses to ensure that you do not see a survey you have completed again.


First party.

Cookies are set to expire automatically after 5 years, which is a standard and common length of time.





This cookie stores information on the experience and content Royal London has served visitors and allows us to optimise our website.

This cookie helps Royal London tailor your experience on our website in real-time.


First Party.

Persistent, storage set for a duration of one year from the visitor’s last visit on the site

Persistent, storage set for duration of one year from your last visit to the site.

Please see Maxymiser
for more details.



 This cookie is used so that we are able to record the customer journey (pages visited and behaviour/interaction) during a single session of a Customers’ visit to the website First party. Session.

Functionality cookies.

These are cookies that are used to recognise you when you return to our website and enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). The aim of these cookies is to provide you with a more personal experience so that you do not have to reset your preferences each time you visit our website.

We use the following functionality cookies:

Cookie Name Cookie Purpose More Information
_RequestVerificationToken_(random id) Form verification, when a Customer submits an action on the page, this is a secure token to help prevent fake requests.

First party. Persistent.

RlId, RLlD, RLIID This cookie is placed on a machine to record aspects such as acceptance of cookie policy to provide us with an audit trail. First party. Persistent.
RlVisitId Tracks an individual’s visit as part of the web tracking.  We use it to analyse users’ visits across the Royal London to inform the design of the site and to help us tailor the website and digital communications to improve the users’ experience.   First party. Session.

Targeting or advertising cookies.

These are cookies that record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

We use the following targeting / advertising cookies:

Cookie Name Cookie Purpose More Information


Impact Radius Cookies

This Affiliate network uses these cookies to understand the journey from merchant link through to purchase and associating that back to the Publisher.

Affiliate Network cookies get set when a User clicks on a merchant or product link in the content.

Please see Impact Radius' Privacy Policy
for more details.




Bing use cookies and similar technologies for identifying unique web browsers visiting Microsoft sites, storing and honoring your preferences and settings, enabling you to sign in, providing interest-based advertising, combating fraud, analysing how our products perform and fulfilling other legitimate purposes Third party. Bing Privacy Statement




Advertising cookies are used to deliver advertisements that are relevant to you and your interests.

Adalyser use advertising cookies to link to social networks like Facebook, who may then use information about your visit to target advertising to you. We also use these cookies to give advertising agencies information about your visit so they can personalise the adverts you see.

This cookie is placed on your machine to store a marketing Campaign Code which we use to track where you heard about us.

Please see for more information

 RlCampaignCode This cookie is placed on your machine to store a marketing Campaign Code which we use to track where you heard about us. First Party. Session
 Google / Doubleclick/ Youtube  

Google uses cookies for many purposes. They use them, for example, to remember your safe search preferences, to make the ads you see more relevant to you, to count how many visitors we receive to a page, to help you sign up for our services, to protect your data, or to remember your ad settings.

Here are the types of Cookies used by Google.

Google also uses cookies in various ways such as remarketing and Google Analytics which help run your ads or track performance of the ads. The conversion tracking feature of Google Ads and DoubleClick also uses cookies to help track sales and other conversions from your ad, it adds a cookie to a person's computer when the person clicks an ad.

These include Cookies relating to preferences, security, process, advertising, session state, and analytics.

We use various domains to set cookies used in our advertising products, including, but not limited to, the following domains


A full list can be found on Google’s privacy policy

 Third Party.

This website uses Quantcast tags for one or more of the following Quantcast products: (1) Quantcast Measure (2) Quantcast Advertise and (3) Quantcast Choice


Quantcast tries to make online advertising more efficient and pleasant for everyone. In order to do all this, we collect and analyse information about individual consumer interests, typically via cookies (unique random identifiers associated with your device), but we never associate it with your name, email, address, or phone number. Quantcast does not collect any personally identifiable information. 


For full information on the data we collect and how it is used, please visit our Privacy Policy page:

Third Party. 13 months with the exception of the opt-out cookie which expires in 10 years to remember your choice


Similar technologies

We use the Local storage technology to store data on your device making it quicker and easier for you to access our website on subsequent visits. Deleting them means you have to re-enter information each time you visit the same site.

Name Purpose More Information
Local storage

We use your email ID, date of birth, browser type and version to authenticate your access to our site. Local storage makes it quicker and easier for you to access our website on subsequent visits. To support this the following personal details of yours will be stored:

  • email address;
  • date of birth;
  • first name;
  • last name;
  • smoker status;
  • address;
  • telephone number;
  • postcode.

First Party.

Persistent, storage set for duration of 28 days.

Please note; deleting Cookies in your browser will not delete Local storage data. You can delete local storage data by going to the application settings in your supporting browser.

You will be presented with three options and if you select “Clear Storage” you can delete the websites where you don’t want your data to be stored.