The Cricket

A very British sport for a very British company

We have been proud partners of the England and Wales Cricket Board (ECB) since 2014.

Visit our cricket microsite Visit our cricket microsite

This quirky, quintessentially British game is one of the most popular sports on the planet, linking grassroots communities in a common love of the game and it’s values.

Integrity and individuality (plus a tiny dash of eccentricity) is important to us too, which is why we’re proud to help the ECB bring the game of cricket to players and fans at an International and domestic level.

Our extended two-year deal covering the 2018/19 season sponsors England’s One-Day Cricket Internationals, the Royal London One-Day Cup, the England Women’s One-Day team and the ECB’s age-group competitions at recreational levels nationwide. To support the next generation of budding cricket stars, the Royal London Gilbert Cup encourages Under-11s to play cricket during the summer holidays.

Royal London branded cricket stumps
Royal London flag at cricket game
England cricket team celebrating

To find out more about our cricket sponsorship, head over to, and to keep up to date with latest goings-on, you can follow us on Facebook and Twitter.