What is Targeted Support?
Targeted Support is a new form of advice to help you make decisions about your pension or investments – like where to invest your money or how to access it at retirement. It’s a way of getting some help, which Royal London provides for free, without taking individual financial advice (which is paid for).
We’ll ask you for some limited information to match you with a recommendation designed to suit people with similar goals and circumstances. It isn’t an in-depth review of all of your needs and circumstances like an adviser would offer as part of individual financial advice.
Targeted Support is regulated by the Financial Conduct Authority (FCA). We’re authorised to offer Targeted Support as part of our Stocks and Shares ISA.
Your options when applying for our ISA
Choose your investments
Choose your own investments and set up everything yourself.
Get help with investing
Apply in our app for a free Targeted Support investment recommendation designed for people with similar goals and circumstances to you.
Get financial advice
A financial adviser will agree upfront how much they'll charge you for individual financial advice tailored to meet your needs.
Benefits of Targeted Support
Our Targeted Support service:
- is free to use
- offers more help with choosing investments than doing it yourself
- aims to make you feel more confident making financial decisions.
Royal London has been highly commended at the Boring Money Awards 2026 for our innovative approach to using Targeted Support to help address the advice gap.
Getting a recommendation
Our Targeted Support service is currently available for our Stocks and Shares ISA when you apply using our mobile app.
This is how you get help with an investment recommendation from Royal London.
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Start a new ISA application
You can start a new Stocks and Shares ISA application on our mobile app.
Select the ‘Get help with investing’ option. -
Check if investing is right for you
We'll ask a few question about your finances, like if you're behind on any repayments and if you have an emergency fund to fall back on.
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Find your investment style
We'll get a sense of how you feel about investing and how long you want to invest for to match you with an investment style.
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Get an investment recommendation
We'll recommend a Royal London investment designed to suit people with similar goals and circumstances to you.
Our recommendations aren’t full financial advice and don’t take into account all your personal needs or circumstances.
You decide if you want to take the recommendation and open your Royal London Stocks and Shares ISA. Once you have your recommendation, it’s valid for 30 days. If you want, you can leave the journey to review other investment options from different providers. If you need longer than 30 days, or your circumstances have changed, it's easy to start again and get a new recommendation.