Find out why staying invested for the long term can often be more effective than trying to predict the best time to invest.
Investing can feel uncertain, especially when markets are moving up and down. It’s natural to wonder whether you should wait for things to settle before investing — or whether trying to choose the “right” moment could mean missing out on opportunities.
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In this short video, we explain the difference between time in the market and timing the market, why predicting market movements is so difficult, and why staying invested over the long term can often be a more practical approach.
Transcript
Have you ever put off investing because markets felt too risky? You’re not alone.
But what if the real risk isn’t investing at the “wrong” time — it’s waiting for the “right” time that never quite arrives?
That’s why investors often come back to one simple question: time in the market or timing the market?
Let’s start with timing the market. This is when people try to guess the best time to invest.
They wait for prices to fall before putting money in, and hope to sell when prices are high.
On paper, that sounds like a smart plan.
But in reality, it’s extremely difficult — even for professional investors.
That’s because markets can change very quickly. Prices move up and down every day, often based on news or events no one can predict in advance.
If you wait too long for the “perfect moment,” you might miss some of the strongest days for growth — and missing just a few of those can make a bigger difference than you might expect.
The S&P 500 index tracks the share prices of 500 of the largest companies in the US.
Imagine you invested £10,000 in a fund that tracks the S&P 500 back in 2006 and stayed invested in it for the next 20 years.
By the end of that time, your investment would be worth over £97,000.
But if you missed just the 10 best days in the market during those same 20 years, your investment would be worth just under £44,000 instead.
That’s over £50,000 less than you would have had if you’d stayed invested.
That’s because the best days often happen close to the worst days.
If you sell your investments during a downturn, you may miss the rebound —
and recovering those losses can take longer than you’d expect.
Time in the market is about staying invested over the long term and giving your money time to grow.
Instead of trying to jump in and out, you stay invested through the ups and downs.
Yes, markets do fall sometimes — but historically, they’ve also recovered and grown over time.
Staying invested can help smooth out short‑term bumps and reduce the pressure of trying to make perfect decisions at exactly the right moment.
This long‑term approach to investing means you’re less focused on short‑term headlines and more focused on where you want your money to be years down the line.
Of course, investing always comes with risk, and past performance doesn’t guarantee future performance.
But for many investors, focusing on time in the market rather than timing the market is a safer, more practical approach.
You don’t need to predict the next rise or fall — you just need to stay focused on the long term and avoid reacting to short-term noise.