Royal London unveils whole of market specialist equity release advice service
Following on from last week’s rebranding announcement of its range of equity release lending products, Royal London today confirms that its whole of market specialist equity release advice service is now available for consumers, and for financial advisers to refer clients.
The service will be available to consumers and will help them access specialist equity release advice to support their desired standard of living and ambitions in retirement. Advice on equity release is primarily provided by specialist advisers, with many financial advisers opting to refer this type of business to specialists.
Royal London Equity Release Advisers offers access to specialist whole of market advisers on equity release and other later-life lending products, such as retirement interest-only mortgages. The service differs from many other services by being a whole of market offering, providing products from all lenders who adhere to the standards of the Equity Release Council.
Jo Kite, Chief Customer Officer at Royal London, said:
"We’re delighted to offer specialist advice and later-life lending solutions. We believe the Royal London brand will bring confidence to those seeking to find the best solution to meet their later life needs, in what continue to be challenging market conditions."
For further information please contact:
Neil Cameron, PR Manager
- Email: neil.cameron@royallondon.com
- Mob: 07919 171969
About Royal London
Royal London is the UK's largest customer-owned life, pensions, and investment company, and one of the top 30 mutuals globally*. With over 160 years of heritage and no external shareholders, we're able to take a long-term view, focusing on supporting better outcomes for our customers.
Today, Royal London looks after 8.4 million life and pension policies, with £212 billion of assets under management and over 5,000 colleagues**. In 2026, we shared £199 million of our profits with approximately 2.4 million eligible customers.
We invest in partnerships that reflect our values, including being the only Founding Partner of the first British & Irish Lions Women's Team, supporting women's and girls' rugby across grassroots and elite levels to help develop the next generation of players and coaches. All driven by our commitment to doing what's right for our customers.
Royal London works for you.
Discover more at royallondon.com.
*Based on total 2024 premium income. International Cooperative and Mutual Insurance Federation Global data, 2026.
**Figures quoted are as at 30 June 2026.
