Royal London launches new Stocks And Shares ISA

• The Royal London Stocks and Shares ISA includes a diverse range of investment options including its flagship Governed Range
• New ISA customers will benefit from Royal London’s ProfitShare initiative¹

Royal London, the UK's largest mutual life, pensions and investment provider, has launched a new Stocks and Shares ISA.

The Royal London Stocks and Shares ISA will offer the same investment choices as its pension products, with customers being able to choose from a diverse range of investment options. Those options include the multi-asset Governed Range, which has a 16-year track record of delivering value and successful investment outcomes, managed by Royal London Asset Management.²

To enhance the customer experience, bespoke digital journeys have been built for the Royal London Stocks and Shares ISA, making it quick and simple for Royal London customers to apply for and manage their ISA. In addition, a comprehensive library of informative content and guides has been created to support both current and prospective customers – particularly those considering a stocks and shares ISA for the first time.

Recent research³ carried out by Royal London showed that 60% of current cash ISA holders would consider investing into a stocks and shares ISA if it offered the potential to outpace inflation. However, the findings also highlighted a significant knowledge gap, with one in four UK adults (25%) avoiding using a stocks and shares ISA due to a lack of understanding about how they work.

Commenting on the ISA, Jo Kite, chief customer officer at Royal London said:

"With heightened interest in ISA options and speculation about potential changes for UK savers, it's a pivotal time for Royal London, as the UK's largest mutual investment provider, to launch our new Stocks and Shares ISA. Offering the same range of investments as our award-winning pension offering, our new Stocks and Shares ISA allows customers to consolidate their savings in one place.

"Our research shows that many cash ISA holders would consider switching to a stocks and shares ISA to help their savings keep pace with inflation. But a lack of understanding remains a major barrier. That's why we’ve focused on providing clear, accessible guides and information – both online and within our application journey – to help customers make informed decisions on how a stocks and shares ISA can support their wider savings goals."

To find out more information about the Royal London Stocks and Shares ISA visit: Stocks & Shares ISA - Royal London