Our Pelican partners
Royal London is proud to support two of the UK’s pelican colonies – in London and Edinburgh. We’re delighted to be working in partnership with the Royal Zoological Society of Scotland and the Royal Parks Foundation to help everybody learn more about these quirky and majestic birds
Emma Hill, Royal London’s Head of Brand & Sponsorship, explains why we have a strong affinity with these beautiful birds: “We’ve put a pelican at the heart of our brand because it is a proud and dignified creature, which represents the role of 'provider'; and having served as a heraldic symbol of generosity for centuries, their regal connection links with our name and our heritage.”
Our partnership with the Royal Parks Foundation
In June 2015 Royal London was appointed Pelican Partner for the world-famous colony in St James’s Park, in central London. Our three-year partnership supports the colony’s feeding costs and veterinary care; it also helps to preserve the pelicans’ habitat in this majestic park; create a programme of wildlife education for park visitors; and fund the installation of a new visitor information panel and donation box to generate future sustainable income for the pelican colony.
Sara Lom, Chief Executive of the Royal Parks Foundation, explains more: “Pelicans have a special connection with St James’s Park, stretching back to the reign of Charles II. We are delighted to welcome Royal London who share a similar proud heritage, to be our Pelican Partner. These spectacular birds are stars of the Park and delight visitors from all over the world. Every day the pelicans parade on the lawn of Duck Island Cottage to receive their daily ration of fish. Thanks to Royal London, we will be able to share more of their fascinating natural history with park visitors – the new eye-catching information panel will really enhance the Park experience.”
More about St. James Park’s pelicans here: www.supporttheroyalparks.org/visit_the_parks/st_jamess_park/pelicans
Our partnership with Royal Zoological Society of Scotland (RZSS)
Royal London is the first sponsor of RZSS’ new ‘Pelican Walkthrough in Edinburgh Zoo. We are helping to fund the Society’s conservation work for the eastern white pelican. Unobtrusive glass lets visitors see the majestic birds up close and provides the inquisitive birds with a better view of their human admirers!
Barbara Smith, Royal Zoological Society of Scotland Managing Director, explains more: “We are delighted to partner with Royal London. As a non-profit conservation charity, partnerships like this help us to continue our vital conservation work and research projects to safeguard species from extinction, both here in Scotland and globally. Royal London’s sponsorship of the Pelican Walkthrough also enables us to provide an exciting and immersive experience which our visitors can enjoy.”
More about the Edinburgh pelicans here: http://www.edinburghzoo.org.uk/animals-and-attractions/animals/eastern-white-pelican/
Did you know…?
- Pelicans arrived in St James’s Park in 1664 as a gift from a Russian Ambassador to King Charles II
- In the wild, pelicans’ natural habitat ranges from southern Europe to Africa
- Their wingspan ranges from 226-360cm - the second longest of all living birds, after Great Albatrosses!
- The beak of the male pelican grows in a long downwards arc, and females have shorter, straighter beaks
- The male pelicans are bigger than females: males can weigh up to 15kg, and females from 5.4kg to 9kg