Building financial resilience
Too many people are living without suitable protection against shocks like long-term illness and death, which leaves them, their families and broader society in difficulty.
How we can help
While we can’t completely prevent life shocks, we can help people to prepare for them by building financial resilience and providing the support they need to recover.
We believe the best ways we can help people to build resilience that can weather life’s storms are through three key areas. Our affordable, accessible and reliable products – from funeral plans and life insurance, to specialist cover for diabetes – allow people to prepare for life’s shocks. We also aim to raise awareness and improve outcomes for customers by campaigning publicly on issues that impact financial resilience, and by working to help people manage and take responsibility for their own finances.