28 March 2019

Royal London appointed as new insurance partner by Cover Direct

5 min read

Meera Khanna, Consumer PR Manager
Meera Khanna

Corporate PR Manager - Protection


Royal London has partnered with Cover Direct to offer Over 50s life insurance direct to consumers.

Cover Direct chose Royal London as a partner because of their innovative approach in delivering a fair and customer focused proposition. The digital partnership with Cover Direct allows customers to buy Over 50s life cover online and be given an immediate decision on whether or not the application has been accepted. 

Royal London’s Over 50s life cover has a flexible payment option which allows customers to increase or decrease payments at any point. The cover also includes a protected payout feature which may qualify customers for a payout, even if they’ve stopped contributing to their policy.

Commenting on the partnership, Layton Wilkinson, head of business development at Royal London said:

“Making sure that loved ones are cared for when you’re gone is important and our Over 50s cover provides customers with confidence that their families will be supported financially. We’re pleased to be partnering with Cover Direct as they share our value of providing quality insurance direct to consumers that gives them peace of mind.”

Commenting on the partnership, Michael Hubbard, CEO at Cover Direct said:

“We could not be more excited in working with our valued partners at Royal London. We, like Royal London, pride ourselves on being a forward thinking organisation and are looking forward to taking this new product to the market with the hopes of helping to provide a product that gives our Over 50s customers peace of mind and their families important financial support.”

This is the second new partnership for Royal London in 2019, following their successful launch with Co-op Insurance in January. Post Office Money and Clydesdale and Yorkshire Banks are also partners who offer Royal London’s direct to consumer insurance products.

About Cover Direct:

Cover Direct is a privately owned company operating within the digital protection sector. The business launched in Jan 2018 and has already made waves across the protection sphere, with their latest partnership confirming their appetite for growth and continued success. This is backed up by the fact that they have helped over 500 people protect their families and estates since the beginning of this year alone.

About Royal London:

Royal London is the largest mutual life insurance, pensions and investment company in the UK, with assets under management of £139 billion, 8.6 million policies in force and 4,348 employees. Figures quoted are as at 30 June 2020.

For further information please contact:

Meera Khanna, Corporate PR Manager - Protection