Bright Grey extends Helping Hand to include second medical opinion
Monday 16 February
Bright Grey – part of the Royal London Group – is extending its Helping Hand service to include a second medical opinion. Unlike similar UK providers’ services, Helping Hand’s second opinion will be available face-to-face (within the UK), and customers will be able to request one without making a claim.
If a customer feels unsure about a medical diagnosis or recommended course of treatment, a personal nurse adviser from RedArc can now help them decide if they would benefit from a second medical opinion. Afterwards, their personal nurse adviser will remain on hand to help them understand the second opinion, discuss the suggested options, as well as help them come to terms with the outcome.
Debbie Kennedy, Head of Protection Proposition Design for Royal London Group’s Intermediary Division, said:
“Helping Hand’s second medical opinion option gives customers extra help when they need it most. This enhancement sets us apart from other UK providers because we’re offering face-to-face consultations and, as with all the services available through Helping Hand, it can be used any time – not just at claim. This change is part of our journey towards Bright Grey becoming Royal London. We’re refining and growing the best parts of our protection offerings – the aspects which advisers tell us customers value most, so they can continue to recommend Bright Grey with confidence.”
The second medical opinion service comes as Bright Grey launches a new marketing campaign. The activity, which begins on 16 February, highlights that Helping Hand takes better care of clients, and their families, when they need it most.
A new suite of marketing materials is also available online, including a new e-book to highlight the benefits of a second medical opinion. The e-book, at: www.brightadviser.co.uk/bigpicture, features two new short films, and links to new campaign materials.
- ENDS -
Notes to Editor:
- A second medical opinion is now available to all Bright Grey menu and relevant life customers: existing and new.
- Bright Grey’s Helping Hand service is delivered through a number of third-party suppliers including RedArc, an independent care advisory service. Helping Hand gives customers, and their immediate families, practical and emotional support at difficult times in their lives. More details at: www.brightadviser.co.uk/helpinghand/
For more information contact:
For further information please contact:
Nancy Baynes: PR Manager: 0207 506 6585 / 07919 170524/ firstname.lastname@example.org
About Royal London:
Royal London is the largest mutual life, pensions and investment company in the UK with Group funds under management of £82.3bn. Group businesses serve around 5.3 million customers and employ 2,823 people (figures quoted are as at 31 Dec 2014). The Group is currently moving all of its UK businesses under a new version of the Royal London brand (Scottish Provident and Bright Grey will rebrand in 2015).