We want to use our strengths and work together to make a positive difference in the lives of our customers, their families and their communities. Our social impact work focuses on tackling financial vulnerability and building resilience – helping prevent life shocks becoming a crisis.

We've made 10 social impact commitments that set out the specific actions we’re taking to reduce our collective vulnerability to shocks and make a positive difference in the wider world.

These commitments are how we drive change, by supporting those already affected by life shocks through our flagship partnership, accelerate innovation through our new Changemakers Programme, which enables social enterprises to create, build and invest in innovations, and lead the way, with our products, services, operations and investments.

Breaking the silence around death

Our new book How to Die Well is a practical guide to death, dying and loss, featuring inclusive cultural conversations and all-important support and resources for anyone dealing with death. 

Find out how to get your copy about Breaking the silence around death

Our commitments

Shocks such as a bereavement, illness or job loss are unfortunately part of life and these can quickly escalate into a crisis, especially for those who are financially vulnerable. We can’t always prevent life shocks, or the impacts of societal challenges like climate change or the Covid-19 pandemic. But we can help people prepare for them, or manage their impact, by building financial resilience and providing tools and support to help them recover.  

We've developed 10 social impact commitments that set out the actions we're taking to reduce our collective vulnerability to shocks and help drive positive change in the wider world.

Our flagship partnership

We believe that we're stronger when we work together. So we've created our first social impact flagship partnership with national poverty charity Turn2us to help tackle these issues.

This partnership will go beyond volunteering and fundraising to prove the power of true collaboration. It will create opportunities for us to learn, campaign and innovate together, enabling us to reach more people and make a longer-lasting impact.

Our Changemakers programme

In our Changemakers Programme, we’ll be working alongside Year Here and School for Social Entrepreneurs to create, develop and invest in bold ideas and sustainable solutions that will help build people’s resilience to life shocks.

Each year we’ll support talented individuals to explore society’s challenges and build new solutions. We’ll also help social enterprises with existing innovations scale up and increase their impact.