13 February 2020

Royal London to sell life insurance with Cover Direct

4 min read

Meera Khanna, Consumer PR Manager
Meera Khanna

Corporate PR Manager - Protection


Royal London is expanding its partnership with Cover Direct to sell life insurance direct to consumers.

The digital partnership now allows Cover Direct to offer customers Royal London’s Level and Decreasing Term Cover, Family Income Benefit and Serious Illness Cover.

Cover Direct already offer Royal London’s Over 50s life cover with flexible payment options, allowing customers to increase or decrease payments at any point.

Layton Wilkinson, head of business development at Royal London said:

“Following on from the success of our Over 50s partnership with Cover Direct, we’re excited to be expanding it to include life insurance with added benefits. We hope that offering people a greater choice of cover when it comes to protecting their loved ones will help give them peace of mind.”

Michael Hubbard, CEO at Cover Direct said:

“We’re pleased to be expanding our partnership with Royal London and look forward to offering new products to give our customers and their families important financial support.”

Royal London first partnered with Cover Direct in March 2019 to offer Over 50s life cover.

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For further information please contact:

Meera Khanna, Corporate PR Manager - Protection

About Royal London:

Royal London is the largest mutual life insurance, pensions and investment company in the UK, with assets under management of £139 billion, 8.6 million policies in force and 4,348 employees. Figures quoted are as at 30 June 2020.