12 February 2020

Funeral pledge brings hope of transforming industry

3 min read

Meera Khanna, Consumer PR Manager
Meera Khanna

Corporate PR Manager - Protection


Louise Eaton-Terry, funeral cost expert at Royal London comments on the 2020 Fair Funerals pledge for funeral directors to commit to transparent funeral costs.

“The Fair Funerals pledge, along with greater scrutiny from the Competition and Markets Authority (CMA), brings hope of transforming the funeral industry into a fairer, more transparent market. We welcome the re-launch of the pledge and encourage funeral directors to sign up and provide clear pricing and payment terms. Grieving families deserve fair treatment at a time when they are most vulnerable and this pledge will provide much needed reassurance.”


Notes to editors

  1. More information on the 2020 Fair Funerals pledge can be found here: https://fairfuneralscampaign.org.uk/content/about-us
  2. The Royal London National Funeral Cost Index 2019 found:
  • A basic funeral costs £3,785 on average;
  • Funeral debt in the UK is at £147 million;
  • Individual debt is at an all-time high with people taking on an average debt of £1,990 to pay for a funeral, which is a 14% increase from the previous year (£1,744 in 2018)

For further information please contact:

Meera Khanna, Corporate PR Manager - Protection

About Royal London:

Royal London is the largest mutual life insurance, pensions and investment company in the UK, with assets under management of £139 billion, 8.6 million policies in force and 4,348 employees. Figures quoted are as at 30 June 2020.