Improving our communities
Along with our customers, community is at the heart of Royal London. We began as a Friendly Society for exactly this reason – to help the community afford – in times of trouble, to avoid the stigma of a pauper's grave.
Improving our communities
As chosen by staff, our Social Responsibility theme is to ‘support people with a chronic or long-term condition’.
This theme strongly aligns to our business as a life and pensions provider, and will be the focus of our community work going forward.
Our local partnerships
In 2017, we launched the Royal London Community programme, with six local charity partners chosen by our people to support those with a chronic or long-term condition. These initiatives focus on smaller, local organisations, ensuring that the impact of our activity meets the needs of local groups and people.
These local partners are:
- London - Lambeth and Southwark Mind
a centre providing long-term therapies and peer support groups for people experiencing mental distress.
- Glasgow - Butterfly Trust
an organisation that aims to improve the quality of life for young people living with Cystic Fibrosis.
- Wilmslow - The Joshua Tree
an organisation supporting families affected by childhood cancer.
- Edinburgh – Children with Cancer and Leukaemia Advice and Support for Parents (CCLASP)
an organisation providing emotional and practical support and assistance to families living with and caring for children suffering from cancer and leukaemia.
- Bath – Bath Cancer Unit Support Group (BCUSG)
an organisation supporting the work of the Oncology and Radiotherapy Unit and Bath Royal United Hospital and other local units providing similar services.
- Dublin – Aoibheann’s Pink Tie
an organisation providing practical and financial support to children in Ireland suffering from cancer and their families.
We also support the causes that matter most to our staff by matching their fundraising efforts (Capped) and offering time off for volunteering in their local communities.
Case study: ELBA (East London Business Alliance)
Case study: The Silver Line
We are proud to work with The Silver Line. 16 of our people volunteer as ‘Silver Line’ telephone friends, giving 30 minutes once a week to make a real difference. They really enjoy it too!
“I didn’t realise that ANYBODY can be a Silver Line friend and for only 30 minutes a week talking to a lonely older person can make difference… and WHAT a difference that call can make.
I remember hearing the story that when Esther Rantzen created The Silver Line she was questioned as to how somebody like her could ever be lonely as she was constantly surrounded by people. Esther replied that yes she always had somebody to do SOMETHING with but she didn’t have anybody to do NOTHING with... no one to go home to when the door was shut and ask if they wanted a cup of tea...
I call 'Marg' once a week the same day and the same time and when she answers the phone you can detect the loneliness and low mood... but when she realises it is her Silver Line Friend her mood lifts. There are sometimes tears, sometimes laughter and even at 85 'Marg' has a wicked sense of humour and it is not uncommon to hear us just giggling like a pair of school girls.
'Marg' is not the only one who gains so much out of this friendship. She is now a very dear friend, someone who I love to call to talk to, to share her life, her memories, to gain her trust. It makes me feel so very humble to think that it’s only 30 minutes a week out of my time and when “Marg” says “I don’t know what I would do without you” … well to me that means the world.
Louise, Silver Line volunteer, LOG1K team member
London: Lambeth and Southwark Mind
Glasgow: Butterfly Trust
Wilmslow: The Joshua Tree
Edinburgh: Children with Cancer and Leukaemia Advice and Support for Parents (CCLASP)
Bath: Bath Cancer Unit Support Group (BCUSG)
Dublin: Aoibheann's Pink Tie