Commenting on Dying Matters Awareness Week
18 May 2015
Commenting on Dying Matters Awareness Week which starts today, Simon Cox – a funeral cost expert at Royal London – said:
“Royal London welcomes new research out today from the Dying Matters Coalition, to launch Dying Matters Awareness Week which begins today. We fully support the Coalition’s ambition to shine a light on the sensitive subject of dying, death and bereavement. As its new research highlights, the majority of us feel uncomfortable discussing dying matters. Although there is an encouraging shift: more people now think it’s acceptable to talk about dying than it was 10 years ago, there is no disguising the fact that, on a practical level, discussing end-of-life plans remains taboo.
“The new findings put Brits’ lack of planning into sharp focus, for example: only 35% of adults say they have written a Will; and less than a third (31%) have life insurance to provide for their family in the event of their death; meanwhile, only 18% say they have asked a family member about their end of life wishes. Royal London urges Brits to broach this tricky subject with loved ones during Dying Matters Awareness Week. One tough conversation today could substantially ease things for your loved ones in the future.”
Notes to editors
- About Royal London: Royal London is the largest mutual life, pensions and investment company in the UK, with Group funds under management of £86.3 billion. Group businesses serve around 5.3m policy holders and employ 2,859 people. (Figures quoted are as at 31 March 2015). The Group is currently moving all of its UK businesses under a new version of the Royal London brand. The Group's independent wrap platform will remain branded Ascentric.
- About Dying Matters Awareness Week: Hosted by the Dying Matters Coalition, led by the National Council for Palliative Care, it aims to raise awareness about the importance of talking more openly about dying, death and bereavement. More information about the week and the Coalition can be found at: www.dyingmatters.org.