Royal London appoints Starcom Mediavest Group
15 July 2015
Royal London Group - the UK's largest mutual life, pensions and investment company - has appointed Mediavest as its media planning and buying agency. Mediavest will be working in conjunction with White Spider Media - a business-to-business media specialist.
The contract covers all media including TV, outdoor, digital, representing a total media spend of around £10 million annually; and includes planning and buying advertising for the whole Group, including Brand, the Intermediary and Consumer divisions, plus Royal London Asset Management.
VCCP Media has been the mutual’s media planning and buying agency since the development of the new Royal London brand in 2013. VCCP is retained by Royal London for creative advertising.
Commenting on the search for a media agency, Royal London Group Head of Brand & Sponsorship, Emma Hill said:
“We’ve come a long way in a year since launching Royal London’s new masterbrand in 2014. During the past year we’ve seen a major increase in brand recognition across all our key markets, but we have ambition to take the Royal London brand even further. We felt it was a good time to seek a different approach to media planning and buying. We were impressed by Mediavest’s clear understanding of the diverse objectives we’re aiming to achieve across the Group.”
Steve Parker, co-CEO of Starcom Mediavest Group UK, added:
“We’re absolutely delighted to be working with Royal London. This is a fantastic and wide-ranging brief and through our partnership with White Spider Media we look forward to developing Royal London’s brand and business across their core markets and beyond.”
- Royal London’s contract with Mediavest begins in July 2015 and runs for three and a half years.
For further information please contact:
Nancy Baynes, PR Manager at Royal London: firstname.lastname@example.org
Rupert Smith, Director of Communications & Brand Marketing at MediaVest: email@example.com
About Royal London:
Royal London is the largest mutual life, pensions and investment company in the UK, with Group funds under management of £86.3 billion. Group businesses serve around 5.3 million policy holders and employ 2,859 people. (Figures quoted are as at 31 March 2015).
The Group is currently moving all of its UK businesses under a new version of the Royal London brand. The Group's independent wrap platform will remain branded Ascentric.
About Starcom Mediavest Group
Starcom Mediavest Group architects connected human experiences to create value for its clients through precision marketing, content and technology solutions. Ranked the number one global network by Ad Age and RECMA, SMG partners with the world's leading marketers and more digital disruptor brands than any other agency network. With 8,000 employees and 110 offices worldwide, SMG's network includes three global agency brands Starcom, MediaVest and Spark; content brands LiquidThread, MRY and Relevant24; and ad tech units, RUN, Audience On Demand and more. In 2014, SMG (www.smvgroup.com) was named the top media network at Cannes, Eurobest, Dubai Lynx and Festival of Media Global. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.