A very British sport for a very British company
Nobody could sit down and invent cricket from scratch. It’s just too individual and eccentric. Yet this quirky, essentially British game is one of the most popular sports on the planet, linking grassroots communities in a common love of the game and its values.
Integrity and individuality are values that mean something to us too. That’s why we’re proud to be partners of the England and Wales Cricket Board (ECB) helping them develop One-Day Cricket at an International and domestic level.
Since 2014 we’ve been proud sponsors of One-Day Cricket, sponsoring all England’s home One-Day Internationals, the 50-Over Royal London One-Day Cup, the England Women’s One-Day team and also the ECB’s age-group competitions at a recreational level across the country. Similar to our business we like to think that our sponsorship of Cricket reaches right across the country and benefits people of all ages and economic circumstances.
Find out more about our cricket sponsorship at www.royallondoncricket.com
