Our approach

Purple scales

As a mutual, we’re focused on much more than profits. We’ve always been a responsible business, doing the right things for our customers, members, people and wider society. But we’re committed to having an even greater positive social impact, so we can give back as much as we can to our society.

Creating positive change

At Royal London, our purpose is to deliver the best customer experience and outcomes possible. This will help us deliver our vision of being the most trusted and recommended life, pensions and investment company – and our core values, to be trustworthy, empowered, to collaborate and achieve, will help us get there.

Our approach to social impact expands on this, allowing us to create positive change that affects not only our people and customers, but our whole society.

Our social impact themes

We’ve identified three key social problems – our social impact themes – where we can make a real difference by tackling these issues over the longer term.


Building financial resilience

We’re helping people to build resilience that can weather life’s storms.


Taking on the long-term savings challenge

We’re supporting people to secure their long-term financial future


Strengthening responsible business

We’re committed to strengthening society to create a better future for all.

Royal London's social impact journey

As a mutual, Royal London has always aimed to have a positive impact on society.

We know there’s a lot we can do to have an even greater positive impact, so we’ve identified the three key challenges in society where we can make the biggest difference - we call these our ‘social impact’ areas.

Our aim is to help customers, members and wider society build financial resilience to better manage in times of illness or bereavement.

We provide peace of mind through our leading protection products and work hard to make protection more accessible for everyone through initiatives like our Diabetes Life Cover and multi-claims protection cover.

We are campaigning for the level of social fund funeral grants, to be more in line with the actual costs of funerals and making our funeral plans accessible to more people. And in Ireland we are raising awareness of the impact of probate delays.

Our Helping Hand service provides tailored and personal support if an advised customer suffers a serious illness, injury or bereavement for as long as it’s needed.

Our aim is to support people to secure their long-term financial future.

We’ve boosted the savings of over a million customers with ProfitShare, and are broadening our Irish offering to include pensions.

Our investment solutions deliver strong returns for our customers and we're improving our statements to encourage them to save more.

We provide support, tools and guidance to help people manage their money better. Our PR work and media partnerships with brands like the Daily Mail make this guidance available to everyone.

We are campaigning to ensure that new parents don't miss out on vital National Insurance credits towards their state pensions.

Our aim is to show how business can be a force for good, strengthening society to create a better future for all.

We lend billions of pounds to the UK social housing sector, investing in bonds issued by companies who support those in need. Our sustainable funds range also offers a way to invest in companies that have a positive impact on society and the environment.

We promote strong corporate governance, improved diversity and good management across the companies we invest in. This benefits their stakeholders, including their people and helps protect the investments we make for our members.

Supporting our people through our People Promise and creating an inclusive and diverse workforce that reflects society.

We support local causes through our charitable and community programme and member Foundation.

We’re committed to making a positive difference, but this is a long journey and we need your help. By helping to make a positive impact in everything you do, you can help Royal London to play a key role in creating a better future for everyone.

How we’re making a difference

We’re building our social impact approach into the great work we already do as a business, and there are five areas we can use to make a real difference:

  1. Our people

    Creating an engaged and inclusive workforce, delivering on our People Promise.
  2. Propositions and investments 

    Having strong, purposeful and accessible propositions that really meet a social need, and using the power of our investments to build better businesses.
  3. Campaigning and lobbying

    Being a leading voice in the industry and markets we already operate in, promoting good governance, identifying unfairness and fighting for change.
  4. Financial capability and support

    Building financial education and capability, knowledge and confidence so people feel empowered to make the best decisions. 
  5. Partnerships

    Collaborating internally with our people and divisions, and externally with critical partners to increase the impact we can make.

More about our social impact

Learn more about the key problems Royal London's helping to fight through our social impact activity. We think we can make a real difference in tackling these problems over the long term.

Explore our themes Explore our themes