Our approach

Purple scales

As a mutual, we’re focused on much more than profits. We’ve always been a responsible business, doing the right things for our customers, members, people and wider society. But we’re committed to having an even greater positive social impact, so we can give back as much as we can to our society.

Creating positive change

At Royal London, our purpose is to deliver the best customer experience and outcomes possible. This will help us deliver our vision of being the most trusted and recommended life, pensions and investment company – and our core values, to be trustworthy, empowered, to collaborate and achieve, will help us get there. Our approach to social impact expands on this, allowing us to create positive change that affects not only our people and customers, but our whole society.

Our social impact themes

We’ve identified three key social problems – our social impact themes – where we can make a real difference by tackling these issues over the longer term.


Building financial resilience

We’re helping people to build resilience that can weather life’s storms.


Taking on the long-term savings challenge

We’re supporting people to secure their long-term financial future.


Strengthening responsible business

We’re committed to strengthening society to create a better future for all.

Our 10 commitments

We've also developed 10 social impact commitments, aligned to our three themes. These describe the specific things that Royal London is doing to tackle these problems and how we plan to make a positive difference.

  1. Protection
    Help more people get protection.   
  2. Funeral Poverty
    Reduce funeral poverty.  
  3. Financial Capability
    Give people financial knowledge and skills they can use.
  4. Positive Financial Future
    Create solutions, products and services to enable a positive financial future.
  5. Championing
    Fight for a fairer pension system and greater access to advice and guidance.
  6. Engagement
    Help people engage with their long-term savings.
  7. Responsible Investment
    Invest responsibly and encourage positive change in business.
  8. Environment and Sustainability
    Build sustainability into our operational estate and supply chain.
  9. Community
    Help people prevent a life shock becoming a crisis.   
  10. People
    Create a meaningful, inclusive workplace for our people and their wellbeing.

More about our social impact

Learn more about the key problems Royal London's helping to fight through our social impact activity. Through our themes and commitments, we think we can make a real difference in tackling these problems over the long term.

Explore our themes Explore our themes