Building financial resilience
Too many people are living without suitable protection against shocks like long-term illness and death, which leaves them, their families and broader society in difficulty.
How we can help
We believe the best ways we can help people to build resilience that can weather life’s storms are through three key areas. Our affordable, accessible and reliable products – from funeral plans and life insurance, to specialist cover for diabetes – allow people to prepare for life’s shocks. We also aim to raise awareness and improve outcomes for customers by campaigning publicly on issues that impact financial resilience, and by working to help people manage and take responsibility for their own finances.
- Just 27% of consumers are confident that the cover they have in place meets their needs.
- Nearly 74,000 individuals struggled to pay for a loved one’s funeral in 2018.
- 47% of people do not feel comfortable making decisions about financial products and services.