New Fundraising Target For Royal London, To Help Beat Blood Cancer.
2 September 2015
Royal London - the UK's largest mutual life, pensions and investment company - confirms it will continue to work with its lead charity partner Bloodwise (formerly known as Leukaemia & Lymphoma Research) to reach a new fundraising goal of £68,000. So far the mutual has raised £145,000 for the blood cancer charity, which rebranded as Bloodwise on 1 September 2015.
The mutual is channelling its fundraising efforts to pay for a trip to Disneyland, Paris for 20-25 families and children affected by blood cancer. Gruelling treatments, hours spent in the hospital and the emotional strain takes its toll on normal family life; the trip will offer families a much-needed break and a chance to have some fun together.
Commenting on the partnership, Emma Hill, Head of Brand & Sponsorship at Royal London, said:
“Two years ago Royal London set itself a target of fundraising £100,000 to help beat blood cancer. We've already smashed it and raised £145,000 for Bloodwise. Our employees have baked, run, rowed and cycled, to name just a few of their fundraising activities for the charity. Now we're on a new mission to raise £68,000 to send families affected by blood cancer to Disneyland Paris later this year.
“Earlier this year 750 Royal London employees took part in a pedometer challenge and collectively walked 64,000 miles - the equivalent of walking around the world two and a half times. Now we are challenging them to devise lots of new fundraising activities – starting with a photo competition.”
Kerry and Glenn Harvey-Noble went to Disneyland in 2013 with their daughters, Nancy and Edith. Nancy was diagnosed with acute lymphoblastic leukaemia at the age of 4. They explained how it helped:
“This trip offered us escapism. Nancy was 10 months into her treatment, our lives were upside down but the weekend enabled us to have fun as a family – she enjoyed the escape with us and her little sister Edith. It was overwhelming to see the twinkle in Nancy's eyes, replacing the fear we’d got used to seeing in her eyes; it was wonderful to hear her giggling instead of crying - thank you so much.”
NOTES TO EDITORS
- Employees walking for Royal London’s Pedometer Challenge, collectively walked about 64,000 miles - the equivalent of walking approximately two and a half times around the world. This calculation is based on 2,000 steps per mile.
For further information please contact:
- Nancy Baynes: PR Manager: firstname.lastname@example.org / 020 7506 6585 / 07919 170524
- Rachel Norris: Corporate Partnerships Manager: RNorris@beatingbloodcancers.org.uk /020 7504 2232
Bloodwise is the new name of the UK blood cancer charity Leukaemia & Lymphoma Research, which was founded in 1960. The new name was chosen to reflect the charity’s work for patients with all blood cancers, not just those with leukaemia and lymphoma. The name also unites everything the charity does to beat blood cancer – from our world leading research and our campaigning for improvements in patient care, to our patient support services for all those affected by blood cancer.
Bloodwise is the UK’s biggest blood cancer charity. They’re here to beat blood cancer. They stop people dying from blood cancer, make patients’ lives better and stop people getting blood cancer in the first place. They research. They help. They campaign. They share learning. They raise money. They've changed the world for people with leukaemia, lymphoma, myeloma and other blood disorders - but they won’t stop until every single person with blood cancer survives and can live their life to the full. Be Bloodwise. Help them change the world.
About Royal London
Royal London is the largest mutual life, pensions and investment company in the UK, with Group funds under management of £83.4bn. Group businesses serve around 5.3m policyholders and employ 2,922 people. (Figures as at 30 June 2015). The Group is currently moving all of its UK and Ireland life, pension and investment businesses under a new version of the Royal London brand. The Group's independent wrap platform will remain branded Ascentric. More information at: www.royallondon.com