Bright Grey rebrands to Royal London
30 November 2015
Royal London, the largest mutual life, pensions and investment company in the UK, announced today that its protection business, Bright Grey, has now become Royal London. This marks the beginning of Royal London’s journey to bring its UK intermediary protection businesses under a single brand, with Scottish Provident due to start rebranding to Royal London at the end of the year.
The new look protection business features an enhanced proposition that brings together the best elements of the Bright Grey and Scottish Provident brands. This includes a new income protection product with extended age ranges to suit longer working lives, improved unemployment cover that doesn’t have to be linked to a mortgage, and an innovative new online ‘quote & apply’ service with fewer and better targeted questions with more flexibility where either the adviser or client can complete the application online. This will make the process of applying for protection products quicker and simpler, saving advisers time and money.
Debbie Kennedy, Head of Protection at Royal London said:
“The launch of our new protection business means that advisers will still receive the same level of award-winning five star service. In addition advisers will have access to some of the best products available in the market through traditional and enhanced comparison portals. Our new innovative online service will be a big step forward for advisers enabling them to manage their clients’ expectations pre-application with regard to costs and it reduces the chance of cases not proceeding due to ratings or other underwriting terms. We have achieved this by improving our customer and adviser experiences, supported by a review of our underwriting philosophy.”
Ian McKenna, Director of F&TRC (who was commissioned by Royal London to independently assess the changes) said:
“Bright Grey and Scottish Provident have always been hugely respected brands in the protection market. It is great to see that in bringing the two brands together Royal London has not only chosen the best from each organisations offering, but also added to this to enhance both the product for the consumer and experience for the adviser. Overall these changes should help advisers provide better protection products to their clients in less time and with reduced administration.”
Bright Grey is the latest business to move under the single Royal London brand which has the ambition to become the UK’s most recommended and trusted financial company.
For further information advisers should call 0345 6094 500 or speak to their usual contact.
For further information please contact:
0207 506 6719
|0207 506 6175
About Royal London:
Royal London is the largest mutual life, pensions and investment company in the UK, with Group funds under management of £83.1 billion. Group businesses serve around 5.3 million policyholders and employ 2,958 people. (Figures quoted are as at 30 September 2015).
The Group is currently moving all of its UK and Ireland life, pension and investment businesses under a new version of the Royal London brand. The Group's independent wrap platform will remain branded Ascentric.