Royal London Sponsors Professional Cricketers’ Association Benevolent Fund
Friday 14th November 2014
Royal London’s sponsorship of the Professional Cricketers' Association (PCA) Benevolent Fund, marks a further connection between the UK’s largest mutual life, pensions and investment company and the sport. The sponsorship will extend through to the end of 2017.
The Benevolent Fund, a registered charity, sits at the heart of the PCA's commitment to help current and former players and their dependants in times of hardship or to readjust to the world beyond the game.
Royal London are valued partners of English cricket as title sponsors of both international 50 over cricket and the domestic 50 over trophy, The Royal London One-Day Cup (for both men and women). This new partnership represents an important development in the existing sponsorship and reflects one of the core business functions of Royal London of helping those planning for their financial future.
The launch of the new PCA and Royal London relationship was celebrated today at the PCA Team England Lunch at Lord’s Cricket Ground ahead of the team’s departure to Sri Lanka on Sunday. The team was joined by Royal London’s quirky but trusty mascot, Gilbert, who entertained the crowds so valiantly during the first season.
Clare Salmon, Group Brand Director, Royal London, said:
"We have had a brilliant year supporting English cricket as a major sponsor. It’s as quirky, inclusive and British as we are. We share an obsession with jargon and quantitative performance analysis. We are delighted to be able to support the work of the PCA Benevolent Fund, which does such valuable work in supporting current and past players in need. As a financial services company we believe in helping people plan for their financial futures; the PCA does a great job in helping professional cricketers plan for life beyond cricket and we very much want to be a part of that."
Commenting on its new sponsor, Angus Porter, PCA Chief Executive added:
"We are absolutely delighted that Royal London, a true partner for English cricket, has chosen to offer generous support to the PCA Benevolent Fund. With their help, we will be able to offer more help to more people, and for that we are very grateful."
England men’s cricket captain, Alastair Cook, said:
"The PCA Benevolent Fund is a cause close to the hearts of all professional cricketers, and is one of the four charities which I am supporting personally this year as part of my own Essex County Benefit. Well done Royal London!"
Please see the above free to use image from the announcement at Lord’s. Left-right: Katherine Brunt, England Fast Bowler, Marcus Trescothick, PCA Ambassador, Clare Salmon, Group Brand Director, Gilbert the Pelican, Royal London, Alastair Cook, England Captain, David Graveney, President, PCA Benevolent Fund, Pete Gunovsky, Group Brand Manager.
For further information please contact:
Angus Porter, PCA 07584 262083
Jason Ratcliffe, PCA 07768 558050
Mona Patel, Royal London 07919 171964
About Royal London:
Royal London is the largest mutual life, pensions and investment company in the UK with Group funds under management of £78.4 billion. Group businesses serve around 5.3 million customers and employs 2,823 people (figures quoted are as at 30 September 2014).
The Group is currently moving all of it UK Life, pension and investment businesses under a new version of the Royal London brand. The Group's independent wrap platform will remain branded Ascentric.
About the PCA Benevolent Fund:
The Benevolent Fund is part of the Professional Cricketers’ Association’s commitment to helping current and former players and their dependants in times of hardship and upheaval, or to readjust to the world beyond the game.
Few vocations carry so much uncertainty as that of a professional cricketer. The demands of playing any sport for a living leaves little time to consider and plan for unforeseen misfortunes in the future. A concerted and proactive drive to help and educate on all health and wellbeing issues is key in helping to negate problems further down the line.
The Fund also supports players and their dependants who might be in need of a helping hand with medical advice, a much-needed operation or those who require specialist advice, care or assistance. Benevolent issues are those that pull at everyone’s heart strings and can sometimes be the difference between life and death. This emphasises the important work that the PCA does in generating funds.